Get found.
Get cited.
Get chosen.
Makerspace Innovhub helps local businesses get found across Google, social, the map pack, and the answer engines now rewriting how buyers decide. Fifteen-plus years of craft, rebuilt for a world where a language model is often the first thing a customer sees.
What changed recently isn’t our craft. It’s where attention lives.
A customer looking for a plumber, a clinic, a law firm still opens Google and scans blue links. But plenty now open ChatGPT and ask in plain language. The answer names two or three businesses. If yours isn’t among them, you were never in the running, and no ranking report will tell you why.
That’s the gap we work in.
/ Six channels, one system
Most firms sell these as separate line items.
We run them as a single machine, because search visibility, social proof, and AI citation feed one another. Neglect one and the others weaken.
Web Design
Fast, structured sites that convert visitors and stay legible to the crawlers deciding whether you exist.
Read more →SEO
Technical repair, on-page structure, content, links, and digital PR in one program, chasing searches that convert.
Read more →Social Media
Organic strategy, content, and community management across the platforms your audience actually opens.
Read more →GEO
Structure your brand as an entity ChatGPT, Gemini, and Perplexity recognize, cite, and recommend.
Read more →AEO
Win featured snippets, People Also Ask, knowledge panels, and Google AI Overviews.
Read more →Local Map
Google Business Profile, Apple Maps, Bing Places, citations, and the on-site work that anchors you locally.
Read more →“Two acronyms bill better than one. We’d rather tell you the truth and charge for the work.”
Answer engine optimization and generative engine optimization describe nearly the same objective: becoming the source an AI answer cites. The tactics overlap almost entirely. Neither replaces SEO; both sit on top of it. A site Google can’t crawl properly is a site ChatGPT never learned about in the first place.
A prioritized plan tied to revenue. Not impressions.
Discover
We audit your full presence: site, search, social, map, AI engines. Free, before any conversation about money.
Strategize
A prioritized plan tied to revenue. You know what we’re doing and why before we do it.
Build
Execution across every channel as one system: website, content, profiles, structured data.
Optimize
We measure and compound month over month. Reporting in plain language, not a dashboard nobody opens.
Two ways to work with us.
We publish our pricing, and we insist on a discovery call before quoting. Every business arrives with different constraints; a number quoted blind serves nobody.
/ Frequently asked
The questions worth answering.
What is the difference between GEO and AEO?
Both pursue the same goal: earning citations inside AI-generated responses. GEO covers brand presence within conversational tools like ChatGPT, Gemini, Claude, and Perplexity. AEO covers featured snippets, People Also Ask, knowledge panels, and Google AI Overviews. The simplest line: one applies when somebody searches Google, the other when nobody opens Google at all. What matters is whether an agency shows real citation improvement, not which acronym lands on the invoice.
How do I know if my business needs GEO or AEO?
Run a diagnostic. If rankings hold steady but traffic declines, your content likely isn’t structured for AI extraction: answer engine work. If search looks healthy yet ChatGPT never mentions you, the gap is entity authority and trust: generative engine work. Most businesses need both. Our free audit tests all engines and identifies which gap costs you the most.
Does a digital marketing agency replace an in-house marketing team?
Rarely, and it shouldn’t. An agency supplies specialist depth most internal teams can’t staff economically. Your people supply product knowledge and customer intimacy nobody outside can replicate. The strongest arrangements pair both. Where a company has no marketing function, we fill the void temporarily while internal capability develops.
What should a digital marketing agency report on each month?
Revenue-adjacent numbers, above all. Qualified leads, conversion rate, and pipeline contribution at the top. Beneath those: organic rankings for commercial keywords, Google Business Profile actions like calls and directions, and citation frequency across answer engines. Impressions and follower counts inform context but prove nothing alone. If a report opens with reach and never reaches revenue, ask why.
How does structured data affect whether AI engines cite my business?
Substantially. Schema markup tells crawlers and models what your content means, not merely what it says. Clear organizational markup, service definitions, and Q&A formatting let models parse your pages confidently. Without that scaffolding an engine must infer meaning from prose, and inference introduces error. Consistent structured data gives models fewer reasons to hesitate before naming you.
Can a small local business compete with larger brands in AI search?
Yes, and often more easily than in traditional rankings. Models weight relevance and specificity heavily: a regional clinic answering precise questions can outrank a national chain whose content stays generic. Enterprise brands also move slowly. Local operators who commit early to entity clarity capture ground before the category tightens. Size helps less here than precision does.
Ready to find out where you’re invisible?
The audit is free, and it comes before any conversation about money. You’ll see exactly where you stand.
Book your free audit →